Business and Justice Info

Foursquare, the mobile application that uses the geolocation as a basis for the social fabric, of course is used as a marketing strategy more and more promises for trade and business in general. With just 20 months, this network already has good case studies on marketing strategies and business increasingly adept at this formula promotion and retention as well as more business users and fans favorite establishments. Are we seeing the real tool Geomarketing?

Foursquare used as a platform for marketing can be very beneficial because it is the “missing link” between Twitter and Facebook. Twitter is the king of time and prioritizes Facebook bonds and interest groups, but Foursquare seems to make things into place, space is king. Management compared with other social networks, especially Facebook (which takes longer for the CM). Foursquare requires much less implementation time and if an advertisement or promotion system requires almost no time online, is profitable in the short or long term, as they say “better to have than not having one.” His great strength is locating in space and business customers.

* Twitter is due to when I am?
* Facebook is due to what am I?
* Due to the Foursquare where am I?

Now if you want to have presence in Foursquare, do it as soon as possible:

Add your business to Foursquare: This platform aims to grow a lot over the medium term and it is becoming a social network with a curve of growth and development of more exponential. Add all relevant information to the company, everything you could clarify on it.

A good tip to define the service is to stick to questions that would make someone who is very unaware of what we do, what service offers, what I can serve this company, what your phone number? But … what time I can call? The more information we can include better, of course choosing a schematic and attractive as a text “solid” is often overlooked.

Control what others have written about your company, it may happen that someone has already added its location but with inaccurate or incorrect.

Add all possible friends to your account Foursquare add your Facebook and Twitter fans with a brief telling them why you’re inviting. Understand that many people in a few months will be using Foursquare but today still do not know what it is.

Focus especially on your gmail account as more than 90% of users use gmail Android and Android OS smartphones can easily support this network.

Daily activity, does not take long to communicate every day for answers to some basic questions so you do not forget:

* at what time I arrived.
* Until what time I am.
* I’m on a break or have been temporarily?
* News in brief of the company.
* Promotions and discounts.
* Competitions, etc.
* the urgent.
* The long-term.

The urgent and long term is a great way to keep the attention of a broad spectrum of potential customers. The offer last minute if I sell airline tickets, discount coupon is valid until midnight, the closing of entries for a particular campaign are examples of urgent measures taken should aim always or almost always.

The term points to other interests and it is very important because it helps maintain a level of attention in the branding of the company longer term. The long-term proposals, the billboards that are to come within a certain time, these changes will take place next winter or summer, do more “perennial” the idea that our company persists in the minds of friends and followers.

Utility: The most successful sites and found strong acceptance, offer something, an added value, a weather report, the price of the currency, traffic report, a compilation of non-competitive promotions, tips for cooking, horoscope, so the possibilities are enormous, it is clear that there will think very carefully what might be useful to offer, offered freely and openly, and also maintain it. In parallel and as attractive to encourage the entry can encourage the “check-in” users by offering gifts, discounts or promotional coupons, contests or sweepstakes around our business, etc. Because this action should be attractive and meticulously constant while it is a long-term planting.

Competition: With regard to the comments in the article the role of Community Manager, who wants a presence in half Foursquare, be it online or otherwise, must maintain a watchful attitude against the competitive strategies that develops. Eye, without copying and without fear, competition is that extra boost that a good employer or entrepreneur must take into account and keep at bay for success.

In Spain and some major brands that have begun to enjoy the benefits of being present and marketing actions in the window that provides foursquare, among them is El Corte Ingles Telepizza.